Grade School Admission Director
Opening Statement
The San Francisco Waldorf School (SFWS) Preschool, Kindergarten, and Grade 1-8 School Admission Director (GSAD) is a full-time, exempt staff position focused on engaging, recruiting, and enrolling students and families in the San Francisco Waldorf School. Working collaboratively with the Executive Director, the Marketing Director, and the High School Admission Director, and a broad swath of faculty, the GSAD designs, improves, and implements processes to achieve annual enrollment goals. This senior administrative role reports directly to the Executive Director and manages a part-time Admissions Associate.
The GSAD will have strong interpersonal skills and be a knowledgeable, approachable, and supportive representative of SFWS to all constituencies. The GSAD will form relationships with interested and already enrolled families, exhibit consistent professional competence, and have a positive and engaging public presence. The GSAD’s understanding of and support for the unique excellence of the San Francisco Waldorf School and Waldorf education broadly, must be heartfelt and clearly articulated. They will confidently use digital tools for communication, data gathering and analysis, and the overall admission process. Key responsibilities focus on outreach/engagement/marketing, leading the admission process, and converting prospective families to enrolled families.
About
Waldorf Education is the fastest growing independent school movement in the world. This dynamic, 100-year-old approach to child development and education—based on the teachings of Rudolf Steiner—is continually evolving to meet the needs of current students. Waldorf education inspires life-long learning in students and enables them to fully develop their unique capacities.
The San Francisco Waldorf School (SFWS) was founded in 1979 and serves over 400 students across a parent-child program, Preschool, kindergarten, and first through twelfth grades. Our grade school campus (preschool through eighth grade) is located in Pacific Heights and the high school campus is located in the West Portal neighborhood. Both campuses are easily accessible via public transportation.
The San Francisco Waldorf School hires dedicated and highly capable faculty and staff that develop a deep connection to Waldorf education and our unique school in San Francisco. SFWS employees are a committed group of free, responsible adults who bring our best individual selves to our work. We invest in our learning and growth to best serve the needs of our students, our teachers, and community.
SFWS asks all employees to proactively commit to diversity, equity, and inclusion, personal improvement, and service to the SFWS mission, bringing energy and excitement to serve all students, faculty, and families of the school.
Essential Job Duties
Admission Strategy and Execution
- Design and execute annual and multi-year admission strategies and goals.
- Review all applications for admission, and support admission committees at each entry point.
- Maintain relationships and lines of communication with families to support their final decision to enroll at SFWS.
- Engage faculty and volunteers in process to attract, educate and enroll new families.
- Work closely with the Business Office and tuition committee to publicize and to implement the Equitable Tuition program.
- Plan and host orientation events and community connection for newly enrolled families.
- Ensure data integrity and create/analyze reports to track opportunities and challenges at each phase of the process (exploring, application, acceptance, enrollment).
- Share data analysis and trends with administrative leadership, Board of Trustees, and faculty.
Outreach/Marketing/Events
- Hold first and ongoing point of contact for prospective families from racially, culturally, and economically diverse backgrounds.
- Create and sustain positive and personal communication with prospective and currently ongoing enrolled families.
- Build rapport with preschool directors, feeder schools, educational placement consultants, parent groups, and Bay Area school colleagues.
- Support and engage the robust SFWS Parent Ambassador network, Parent Council and volunteer Board of Trustees.
- Provide and review content for social media, ads, print, video, and other collateral to build initial connections with parents and students.
- Co-create and execute email, newsletter and other outreach/communications strategies using the Ravenna platform.
- Design inspiring and accessible annual event and engagement schedule for prospective families, open houses, experiential activities, affinity group events, and social activities to engage families and highlight SFWS community.
- Organize and lead both group and private tours for Preschool, Kindergarten and Grades entry points during admission season.
Qualifications
Qualifications
- Outstanding communication skills including writing, listening, responding, public speaking, and generating marketing content.
- Strong organizational and computer skills, including knowledge of databases (Ravenna and Blackbaud preferred) and spreadsheets.
- Collaborative and uplifting management and work style.
- Familiarity with basic statistical and data analysis.
- BA or BS degree.
- Familiarity with local professional Admission professional networks and/or willingness to participate in local and national organizations.
- Knowledge of SFWS and Waldorf education preferred.
- Proactive commitment to personal improvement and service to the SFWS mission, in particular, bringing energy and excitement to supporting the students, faculty, and families in ensuring a culture of inclusion and belonging for all.
Physical Requirements and Work Environment:
- May work at a desk and computer for extended periods of time.
- Be able to occasionally lift up to 30 lbs.
- Work intermittently in outside weather conditions, including heat and cold.
Employment Details
Benefits and Compensation
The full annual salary range is $80,000-$95,000, depending on experience. Salaries are paid on a 12-month schedule. Excellent benefits including family medical, dental, vision, flexible spending plans, 403b retirement plan (with employer contributions after one year of employment), and tuition remission for up to two eligible dependents in our Preschool – Grade 12 program (staff fees apply).
To Apply
San Francisco Waldorf School is an equal opportunity employer that does not discriminate based on race, ethnicity, age, gender, or any protected class. We recognize that the range of ethnicities, nationalities, languages, socio-economic backgrounds, sexual orientation, learning differences, and life experiences within our community enhance the school’s learning environment, and we are committed to fostering equity and inclusion.
Please send resume and letter of interest to jobs@sfwaldorf.org